Archive for June, 2008

Using Pinging Services

Monday, June 30th, 2008

How to use Pinging services with Wordpress

I did not really understand how Wordpress pinged different sites until recently. In Wordpress 2.5, click on ‘Settings’ and ‘Writing’. At the bottom of the screen you will see something which says ‘Update Services’ and you will probably see one site listed – http://rpc.pingomatic.com/.

To make full benefit of this pinging service you should add more blog services to this list. By adding to this list, you can have your blog pinged to each site automatically once you publish a post. This lets search engines (and other users) know that your blog has been updated with new content.

The main advantages to getting your posts pinged to more sites is:
1. Other people may link to your blog when they see your content
2. The search engines will index you faster
3. Services like Technorait will spider your site
4. You should be able to get some instant traffic

I don’t know if this is true or not, but apparently you can be banned from some sites if the same post is pinged 5 times. When you edit a post (as opposed to writing one) it is also pinged, so if you do a lot of editing of the same post it can be potentially problematic.

There are a couple of flaws in this system, namely that Wordpress won’t ping if you future timestamp a post and there is no log available, so you don’t know which sites it has pinged and whether or not the pinging is actually working or not.

There is a good plugin called the Smart Update Pinger which helps resolves these issues which I’ll explain further down the page.

Below are some of the better blogging sites you should add to the list in your admin panel under ‘Updated Services’.

http://rpc.pingomatic.com/
http://blogsearch.google.com/ping/RPC2
http://www.bloglines.com/ping
http://api.feedster.com/ping
http://api.moreover.com/ping
http://api.moreover.com/RPC2
http://blog.goo.ne.jp/XMLRPC
http://blogdb.jp/xmlrpc/
http://coreblog.org/ping/
http://ping.blo.gs/
http://ping.bloggers.jp/rpc/
http://ping.cocolog-nifty.com/xmlrpc
http://ping.syndic8.com/xmlrpc.php
http://ping.weblogalot.com/rpc.php
http://pinger.blogflux.com/rpc
http://rpc.blogrolling.com/pinger/
http://rpc.icerocket.com:10080/
http://pingoat.com/goat/RPC2/
http://rpc.technorati.com/rpc/ping
http://rpc.weblogs.com/RPC2
http://topicexchange.com/RPC2
http://www.blogdigger.com/RPC2
http://xping.pubsub.com/ping
http://api.my.yahoo.com/rss/ping
http://ping.feedburner.com/
http://pingqueue.com/rpc/

The Smart Update Pinger will:

1. Ping services only when a new post is created, not when a post is updated
2. Ping services for future posts only when the post appears on your blog
3. Provide you with a detailed overview of each ping operation the plugin makes
4. Provide you with a “ping now” functionality
5. Check if a service supports extended or normal pings and ping accordingly
6. Use the new URL instead of just the homepage URL to ping, resulting in a much higher quality ping (extended pings)

Just make sure you set the rights to 777 using your ftp software for the smart updater plugin

Article Marketing Domination | Review

Tuesday, June 24th, 2008

Author: Josh Spaulding
Price:
$39
Topic:
Article Marketing Domination
Value for money:
3.5 out of 5
Number of pages:
30 This e-book is useful, but after reading the free e-book from Josh ($5 mini-site), I was a little disappointed it didn’t have a bit more to it. After already touching on topic of article marketing in the free e-book, Josh entices you to purchase this e-book to make sure you get it right when you submit your articles. Depending on how much you’ve already read ‘for free’ on the internet, some of the content is probably old news to many people and much of it is common sense – e.g. the optimum size of your article, how to write the body of your article etc. A list of the best sites is also listed, but you can actually find a more comprehensive list for free on Josh’s site and on other places around the net. However, the e-book is useful and provides good advice on how to do keyword search and the best software to use for article submission. Probably the most useful information is an explanation of how to most effectively submit your articles. The book has at least inspired me to start writing articles and submitting them using the recommended software, which I have found surprisingly good. I will see how it goes…

 

If you are interested in learning how to write good articles, below is a good free e-book on writing articles. If you provide your email I’ll send you the free e-book.

A Sticky Post Orderer plugin

Thursday, June 19th, 2008

A Sticky Post Orderer Plugin basically enables you to control the order in which your posts show up.

Once you download the plugin from here, activate it, go to Manage and click on ‘A Sticky Post Orderer’. When you do this the following description of the plugin.

  1. Super-sticky: Show before anything else
    (you can set a limit for how many posts from this cat or tag should be given this preferential treatment)
  2. Sub-sticky: Show after individually ordered posts for given view but before on-sorted posts
  3. Default: Treat normally (except for individually ordered posts)
  4. Droppy: Show only after everything else

and you get a page that looks like this:

In my case, I want to make my summary of the Best Wordpress Plugins post come up first, so I choose that one (2nd from the top).

Once I do this I get the following screen which shows me the posts which come under the category for ‘Best Wordpress Plugins‘.

As you can see I have 6 plugins listed so far. I want to make my summary come up first so I put the number ‘1′ in the box. After that I have made it alphabetical and numbered them accordingly. Once you save and refresh this is the order in which your posts will dispay when someone clicks on the ‘Best Wordpress Plugins‘ category.

Best Wordpress Plugins

Thursday, June 19th, 2008

Below is a list of the plugins I find most useful for my websites.

1. Akismet plugin
This default plugin which helps protect you from Spam should be activated as soon as you start your blog.

2. A Sticky Post Orderer
Allows you to control the order of your posts in categories. This is a must plug-in for me and helped me get around the problem of ordering my posts which was nagging me for some time. You can download the plugin from here

3. Popularity Contest Plugin
This is one of my favourite Wordpress plugins because it is so useful. It automatically calculates the number of hits you get on posts, categories etc. and allows you to display them on your front page. Just using this plugin as a tool to better understand how users are using your site is useful, but having the top 10 posts always displayed on your site is good for SEO and allows users to easily see what is popular on your site.

4. Google Sitemap Generator
I am not technical, so creating a sitemap for me was way beyond my skill set. In fact, I didn’t even know what a sitemap was! Using this plugin makes it a cinch to create and submit your sitemap to Google.

5. Easytube
This plugin makes it easy to insert YouTube videos. Once you install it all you have to do is activate and then when writing you post simply add You need to a flashplayer enabled browser to view this YouTube video and you’re done. I’m sure there are other YouTube related plugins around but this is the easiest one I’ve found so far.

6. Smart Update Plugin
A great plugin which allows you to track which pings have been successfully ‘pinged’. It also allows you to create a log file for debugging purposes. This was good for me because I had no idea before I used this plugin whether or not the sites I was pinging were being successfully sent to. It turned out that about 1/3 of the sites I was trying to ping weren’t working.

7. WP-d-tree Pluging
This is a great plugin and allows you to create drop down menus and collapsible and expandable categories for all your posts, categories, archives etc. and also enables a fair bit of tweaking of the colour scheme and the way the categories are displayed when you expand them. Surprisingly easy to install and use.

8. WP Review Site
This is the perfect plugin if you want to add a ratings system to your site. The plugin integrates with Wordpress administration and you can sort your posts by weighted average. Unfortunately you have to pay for this plugin but it’s probably worth purchasing if you have a site based on user ratings.

Sitemap Generator Plugin for Wordpress

Thursday, June 19th, 2008

Sitemap Generator for Wordpress Plugin

Although it is not absolutely necessary to create a site map and submit to google, it does help to do it because it makes it easier and faster for google to crawl your pages and index them correctly. Google basically uses your sitemap to learn about the structure of your site and to increase their coverage of your webpages. You should submit your website to as many directories as possible, including the Open Directory Project.

Step 1: Download the XML sitemap generator from here

Step 2: Drag the folder to your plugins area using your ftp server.

Step 3: Activate the plugin from your admin panel

Step 4: In wordpress 2.5, Go to ’setttings’ and click on XML-Sitemap and you’ll get the following screen. Click on where it says ‘Click here’ to build your sitemap.

Once you do this you get a screen like this (below) which confirms that your sitemap has been built.

If you click on the above ’sitemap’ you can see the sitemap which has been built for you (as below).

The next thing you have to do is submit your sitemap to google. On the right hand side you will see something which says ‘webmaster tools’. Once you click on this you will be taken to googles webmaster tools dashboard. There is an option here to add your site, so type in your site as illustrated below – ie. www.whateveryoursiteis.com and click on ‘add site’

Copy the end of the URL which is displayed at the top of this page and go back to the webmaster tools website. You only need the last bit of the URL – i.e. just the bit which says sitemap.xml (see below for example).

Click on Sitemaps, Add sitemap. There is a drop down menu – choose ‘Add General Website’ as displayed below.

Add the sitemap.xml text and click on ‘Add General Web Sitemap’.

You then get a ‘Successfully added’ screen like the one below.

You will then be asked to verify your site. On this screen you may see that Googlebot has already successfully accessed your home page before. This just means that google has crawled your site, but because we now have a sitemap it will make it even easier and faster and the crawl will also be more accurate next time google crawls it.

Once you click on ‘verify site’ the following screen will appear. The words ‘not verified’ appear. This means your site has not yet been verified, which we now have to do. There are two ways to do this, by adding a meta tag or uploading a HTML file. Personally, I found it easier to upload the html file so that it what I will show you how to do here.

Once you choose the option from the drop down menu to verify it by uploading a html file, the following screen will appear. You are then asked to create a file with this name and upload it to your website.

The next step requires you to open notepad and simply click on save as and copy the html verification file so the name of your file matches that of the one provided – i.e. something like google11e16a9c84a5db38.html

Save this file where it is easily accessible and then drag and drop it into your site using an ftp server. I prefer filezilla because it’s reliable and free.

In step 2 on the verification page, you will notice it asks you whether or not you’ve uploaded the file and can view it in your browser. Just copy the file which has your website name and the .html code at the end of it into your browser and see if anything comes up. If you haven’t put it any text then a blank screen should appear.

After you verify your site you should get a ‘Success’ screen like the one below.

Trouble Shooting

When I first tried to verify my site I got the following error message which said Verification status: NOT VERIFIED. We’ve detected that your 404 (file not found) error page returns a status of 200 (Success) in the header. This happened on two of my sites. The first time I fixed it by disabling a ‘redirect plugin’ and the second time I managed to get it working by updating my permalink to custom %postname%, which I had forgotten to do when setting the site up. I’m not a technical person so I have no idea why this happened?

How to wrap text around an image in Wordpress

Thursday, June 19th, 2008

Below is a description of the easiest way I know of to wrap text around an image in Wordpress.

Step 1: When you are in your post editor, upload a photo

Step 2: If you are in Wordpress 2.5, hit the ‘HTML’ button

Step 3: After you upload the photo you will see the image file information when you are in the HTML screen.

Step 4: Add the following code inside this image description: style=”border: 0pt none; float:left; padding-right:10px; padding-bottom:10px”

For example, the HTML code for the image I pasted above looks this this after I add the code. This automatically wraps the text to the right of the image. If you change the float to float:right, you can add text to the left of the image.

<a href=”http://www.wordpressadvice.com/wp-content/uploads/2008/06/fujilake.jpg”>
<img class=”alignnone size-medium wp-image-46″ style=“border: 0pt none; float:left; padding-right:10px; padding-bottom:10px “ title=”fujilake” src=”http://www.wordpressadvice.com/wp-content/uploads/2008/06/fujilake-
300×200.jpg” alt=”" width=”300″ height=”200″ /></a>

Step 5: After you cut and paste, change the inverted commas by deleting them and then manually putting them in again. Sometimes when you cut and paste wordpress doesn’t like it and will only accept the inverted commas which are vertical.



$5 Mini-site formula | Review

Wednesday, June 18th, 2008




Author: Josh Spaulding
Price: Free
Url: 5dollarforumla.com
Topic: Making money with Niche sites using wordpress ($5/day)
Value for money: 5 out of 5
Overall value: 4 out of 5
Number of pages: 17

Review of Josh Spaulding’s $5/day formula E-book

Overall, a thumbs up for this book. I have paid for e-books with a lot less information that this book has. It provides some very useful insights into how to create a lot of articles and submit them to the right sites, which helps you get to your goal of earning $5/day.

There is some recommended software which costs money, but most of what he promotes in the book can be done for free. However, the $5/day assumes that you can get your adsense adverts close to 30%CTR, which in my experience is not that easy….

The overall gist of the E-book is
1. Find high paying niche markets
2. Find keywords/categories you can target (i.e. low hanging fruit)
- select your site keywords
- select your article keywords
3. How to place your ads correctly
4. How/where to submit your articles to.

In terms of article submission he recommends sending about 3/4 of your articles to the top directories
Ezinearticles.com
ArticleDashboard.com
Buzzle.com
Amazines.com
GoArticles.com
ArticleCube.com

and then sending the others to the top 20-50 article sites. Josh has 15 of the top ones listed on his site.

This E-book is definitely worth a read if I get the time to implement some of the strategies outlined I’ll let you know how I go.

Using adsense with Wordpress

Monday, June 16th, 2008

Adsense is a service run by google which places ads on websites. When you sign up to AdSense, you agree to take the ads that Google gives you and receive a fee each time a user clicks on that ad (or for each thousand ad appearances the ad receives on your site, depending on the type of ad).

Advertisers use another service called Adwords where they choose how much they want to pay. When an advertiser signs up to AdWords, they have no idea where their ads are going to turn up.

The best ways to increase your adsense revenue are by:
1) Making your site content relevant
2) Making your ads more appealing to your visitors
3) Tracking visitor response

One of the most popular sizes and appears to be one of the best performing sizes is the 336×280 block.

Section Targeting

If you are having trouble getting relevant ads on your page (particularly if you have a site with multiple topics), you can insert a couple of lines of HTML code into your web page to let the crawlers know which part of the text they should target. When you want to target particular sections, put the following code in between the text you want.

<!– google_ad_section_start –> Your text goes here <!– google_ad_section_end –>

The other content won’t be ignored, but this text will receive a heavier weighting.

Conversely, you can tell Adsense to ignore certain sections by putting the following code in.

<!– google_ad_section_start(weight=ignore) –> your text goes here <!– google_ad_section_end –>

But, don’t expect instant results because it can take up to two weeks for the crawlers to visit your site before any effect takes place.

2) Making your ads more appealing

A good way to make your ads more appealing is to blend them into your site so they look like actual content from your site. To do this, you should create them with the same background colour.

For example, if you are using the Pro-sense grey theme to find out the background colour you go to the adsense_sidebar.php file and you will see the following text.

<script type=”text/javascript”><!–
google_ad_client = “pub-1199705375920649″;
google_ad_width = 160;
google_ad_height = 600;
google_ad_format = “160×600_as”;
google_ad_type = “text_image”;
google_ad_channel = “”;
google_color_border = “F7F7F7″;
google_color_bg = “F7F7F7“;
google_color_link = “5C82EF”;
google_color_text = “000000″;
google_color_url = “5C82EF”;
//–>
</script>
<script type=”text/javascript”
src=”http://pagead2.googlesyndication.com/pagead/show_ads.js”>
</script>

As you can see, under google_color_border it says “F7F7F7″. If you want to customize your google ads, this is the background colour you must enter when you apply for new ads in your Adsense admin screen.

Copy and paste the background code #F7F7F7 into the google background colour when you create your ad.

I chose the open air option and set the background colour as F7F7F7. This means the ads will blend into your site.

Finding niche markets

Thursday, June 12th, 2008

Choosing a niche market

Depending on the type of content your site focuses on, the amount you earn from each adsense click will differ. Some niche sites can earn you more than $1 a click, while other ads will only earn you a few cents per click. Even if your site only gets about 20 visitors a day, you can earn fairly decent money ($5-$6 per day) if your CTR is very high, say around 30%. However, most bloggers don’t get this type of CTR unless the ads on their site are very well targeted.

What is CTR?
CTR stands for click through ratio and is calculated by dividing the number of users who clicked on an ad on a web page by the number of times the ad was clicked on. CTR will vary a lot depending on the type of topic you choose and the nature of your site. Many publishers say that sites with products as the topic tend to get better CTR because people are in a buying mood when they go to the site and are therefore more likely to click on an ad.

Seasonal differences can also make a big difference to CTR, with many people tending to purchase more before holidays which can lead to considerable increases in CTR.

Another trend is that sites with a high degree of loyalty tend to have lower CTR because people are used to looking at your site and are often looking for specific information.

Improving CTR

1. Position - obviously, if you put the ad in a spot on your page where no one will see it, your CTR will be very low. If you position in a spot with higher visibility it will be seen more and clicked on more.

2. Site design – enticing (subtly) readers to click on your adsense ads by using visuals such as images, shapes, colours etc. can be very useful. Just make sure it isn’t in your face otherwise it could break adsense rules. One thing studies have shown is that ads tend to perform better on a white background with white space around it.

3. Decluttering your blog - some web owners have reported higher CTR on sites or pages where they don’t have any outgoing links other than their adsense ones. But doing this can make it harder to get good SEO because pages are not interlinked.

Darren Rowse, who has written a lot about CTR on his site believes that most bloggers probably fit into the 2-5% range, while others have tried everything but seem to have a problem getting over 1%.

Choosing the right niche site

The type of site you create will depend on whether or not you are making the site because it is something you have a passion for or simply whether you want to make some money. The best combination to have is a topic you have a real passion for which also has high pay per click value on the ads which are served for that particular topic.

How do you choose the right keyword and calculate its value?
Figuring out how much people are willing to pay for keywords is important. There are a variety of tools available on the internet, some for free and some paid services.
1. Spyfu.com
2. Overture.com
3. Googlest.com
4. Keywords.clickhereforit.com

If you are at an advanced stage or just have too much money to spend, you can use a comprehensive paid service like wordtracker.com
If you are looking at building a site just to cash in, then you should definitely use one of these sites to figure out the value of your main keywords.

1. Spyfu.com
A good free PPC analysis tool which estimates what people are currently paying per click for various keywords is SPyFu. The results which are displayed are not exact figures but should give you a good indication of the type of prices advertisers are paying for any given keyword.

Spyfu is basically a scraper of keyword related data and is a powerful program. It can do the following:

When you go to Spyfu’s site, you are greeted with the following screen.

There are three different types of things you can search for within the SpyFu search box: terms, domains, and company names. SpyFu will first check if your search matches a domain, then a term, and finally a company. The free site offers you about 5-10% of what the total SpyFu package encompasses, but it is enough initially if you are just starting out. If you subscribe you get access to a richer interface and a lot more meaningful statistics (see below).

- Search by keyword, Company, Domain, Category, or Industry
- Browse by Category and Industries.
- Search by Domain (i.e. Microsoft.com) and view
- Estimated Daily Advertising Budget
- Total Clicks Per Day
- Average Cost per Click
- Average Click Day
- Average Ad Positon
- Average Ad Competitors
- Average Ad Percentile
- Alexa Rank
- Incoming Links
- Average Load Time
- Top 10 Organic Results
- Top 10 Ads
- Top 20 Organic Competitors
- Top 20 Ad Competitors
- Up to 15 Sub Domains for the parent domain
- Up to 15 Other Domains Owned
- Up to 5 of the Categories the Domain is listed in.
- Search by Term (i.e. Cars) and view
- Cost per Click
- Click per Day
- Cost per Day
- Number of Advertisers
- Number of Organic Search Results
- Top 5 Adword results with Ad
- Top 10 Organic Search Results with description
- Up to 5 Categories the Term is listed in

In the searchbox, type in the major market you are thinking of targeting (e.g. weight loss etc) and hit search. You will get a screen which displays a variety of information as shown below.

Easy YouTube

Thursday, June 12th, 2008

Easy YouTube Plugin There are a number of different ways to embed YouTube videos into your wordpress site. You can add them manually by pasting in code from YouTube in the HTML page, but the easiest way I have found to do this is by using a Plugin called Easy YouTube. You can download the Plugin from here. Instructions below

  1. Go to YouTube or Google Videos and find the video you want to put on your site.
  2. Copy the URL of the page, e.g. http://uk.youtube.com/watch?v=nTRfxikK9aQ
  3. In Wordpress, add the tag: ["youtube:URL"] or ["googlevideo:URL"] (without the inverted commas) replacing the URL text with the URL you copy and pasted from YouTube. So, it will look something like this – again, without the inverted commas ["youtube:http://uk.youtube.com/watch?v=nTRfxikK9aQ"]
  4. Hit save and bask in the wonder of your new media rich site!

Below is an example of an embedded YouTube video using this plugin. How to add tables and images to a wordpress blog You need to a flashplayer enabled browser to view this YouTube video Width & Height So you want to change the width and height do you? Well its easy enough to do! Just adjust your tag to the following format: You need to a flashplayer enabled browser to view this YouTube video Autoplay? Well now your asking alot… but your not the first! All you have to do is append “&autoplay=1″ after the URL.